作为微软创始人兼董事会主席,比尔·盖茨的一言一行自然颇受关注,然而,多年来一些被认为是盖茨名言的表述其实并非出自这位电脑天才之口。以“640K内存对于任何人来说都足够了”这句话为例,据说这是盖茨在1981年的话,旨在说明IBM PC内存达到640K这一重大突破。还有一句强安在盖茨头上的“名言”是,“倘若通用汽车公司技术革新的速度能赶上电脑业,我们早就开上每加仑油跑1000英里、售价只有25美元的汽车了。”
1996年,盖茨在接受媒体采访时澄清了有关“640K内存”的传闻:“我虽说过一些蠢话,做过一些傻事,可这句话绝对不是我说的。业界从没有人说某种容量的内存已经足够了的话。但竟然有人将640K内存已经足够这样无聊的话安在我的头上,经常有人问起我这件事。”
“我从来没说过这样的话;但它却像谣传一样到处传播,以讹传讹。你知道IBM PC内存只有640K的时候,业界所经历的痛苦吗?它们的内存一度只有512K,我们还不断推动PC内存向更大的容量发展。我从来没有说过这番言论,倒是说过与之相反的话。”
《PC世界》杂志搜遍了微软官方网站、IDG通讯社档案库以及网上的其他正规采访来源,搜集了不少真正出自盖茨之口的名言。在看过这些发言和访谈后,你一定会认为盖茨绝对是一个梦想家,一个具有敏锐观察力和渊博知识的智者。
“如果我只想赢的话,我早就跑到另外一个舞台上了。如果我以前为自己设定了终线,难道你不认为我几年前就已冲线了吗?”
——1994年接受《花花公子》杂志的采访
“我们总是高估今后一两年内将要发生的变革,总是低估未来10年将要发生的变革。所以,不要让你自己陷入无所作为的窘境。”
——盖茨的著作《前方之路》,1996年出版
“我希望自己有机会编写更多代码。我确实是在管闲事。他们不许把我编写的代码放入即将发布的软件产品中。过去8年他们一直在这样做。而我说将加入他们行列,利用周末编写代码时,他们显得很诧异,确实不再像以往那样相信我的编程能力了。”
“请记住,我没有美元,有的只是微软的股票。因此,只有通过乘法运算,你才能把我的财富转变为一些令人恐怖的数字。”
“我希望自己不是全球首富,这没有任何好处。”
“我不得不说,在搜索引擎上成为弱者其实很有意思,我们已为此组建了规模庞大的开发团队,我肯定自己会为此记住所付出的努力。”
——2008年5月21日,在微软华盛顿州雷德蒙总部advance 08大会上的发言
“公平地说,今天发生的一切就像是印刷机、电话和无线电时代的来临。这些通讯工具确实具有深入人心的影响。它们让这个世界变得更小了,使得科学研究效率更高,使得政治家能以全新的方式工作。它们虽对人们的教育方式影响有限,但人们对他们将发生的巨大变化充满乐观。现在,实现联网的个人电脑的功能在诸多方面远远比上述其他通讯设备更强大。”
“PC和互联网将成为生活必需品,目前还没能够达到这一点,但我们肯定我们正处于实现这一目标的轨道上,届时,它们将像汽车一样普遍。”
“大家知道,很多人希望把他们积累的财富留给下一代,这样做当然合情合理,无可厚非。但对我个人而言,如果我能把自己有幸掌管的巨额财富回馈社会,用到重要的事业上,如科技、教育、医学研究、社会服务及其他领域,这更利于社会,也更利于我的孩子。”
——1998年3月4日,接受PBS电视台王牌主持人查理·罗斯(Charlie Rose)的采访
“在我们以美妙的方式教育每个孩子前,在每座城市的市中心得到彻底清理前,我们还没到无事可做的时候。”
——1994年,接受《花花公子》杂志的采访
“昨天,我的一个很不错的竞争对手斯科特·麦克尼里在这里谈起铃声市场,也就是数字铃声。大家总是说,微软试图涉足所有领域。因此我认为,说明这一点非常重要:微软公司不会涉足这个市场。”
“围绕着这次午宴,整个PC业已经聚在一起。比起以前我们使用的操作系统,Windows XP是最强大,最快,最可靠的操作系统。我们在这个新产品的开发上已投入几十亿美元。我们根据微软用户反馈的信息和电脑业的发展新方向研发出Windows XP。新的安全保护系统十分重要。隐私控制也很重要。实时信息连接是它的基础。”
“无论新技术在何时出现,父母都会对它的使用投以关注目光,这当然是一种合理的做法。在新技术名单中,互联网注定要排在最前面。你们都知道,我最大的孩子也不过11岁,因此,我们还没有陷入所谓的最为可怕的境地,你们知道我指的是孩子痴迷Facebook和把大量时间用于接发即时信息上。但我相信,这种事情正在前面等着我们。因此,我们决定对家里的电脑实施开放政策。这样一来,孩子们在使用电脑的时候就会意识到一点,我们会在不经意间出现在他们身旁。通过这种方式,我们不用做出大量限制,比如规定时间或者只能做一些特定的事情。我们一家人都会参与其中,看看这个世界正在发生什么并进行讨论。”
“在我上中学的时候,电脑还是一个令人敬畏的东西。人们使用穿孔卡片进入邮箱,将U形钉插进电脑让这种邪恶的机器陷入瘫痪,因为它们经常向你发送似乎并不准确的帐单。当时,还没有一个人将电脑视为一种授权工具。”
“如果一定要说什么东西让我感觉最棒,那就是这场软件革命及其带来的结果。现在,电脑的触角已经延伸到世界各个角落,无论是学校还是医院都在使用电脑,它们已经成为人们实现信息共享的必备工具。”
“30年前保罗·艾伦与我创建微软的时候,我对软件开发充满很多梦想。我们希望自己的软件能够对这个世界产生重要影响,让每一个办公桌和家庭拥有电脑也一直是我们讨论的话题。令我们感到惊讶和兴奋的是,梦想中的很多东西都已经成为现实并且涉及到生活的很多方面。我从没想过一家令人难于置信且异常重要的公司竟然源于这些最初的想法。”
Nancy Weil, IDG News Service
The latter is listed at the snopes.com Web site as an urban legend, and Gates has addressed the 640K quote in interviews. "I've said some stupid things and some wrong things, but not that. No one involved in computers would ever say that a certain amount of memory is enough for all time ... I keep bumping into that silly quotation attributed to me that says 640K of memory is enough. There's never a citation; the quotation just floats like a rumor, repeated again and again," he told Bloomberg Business News in 1996. "Do you realize the pain the industry went through while the IBM PC was limited to 640K? The machine was going to be 512K at one point, and we kept pushing it up. I never said that statement -- I said the opposite of that."
To assemble comments Gates actually did make over the years, we poured through the extensive speech archive at the Microsoft Web site, as well as the IDG News Service story archives and other interview sources available on the Internet. Reading over speeches and old interviews provided a reminder that Gates is a visionary, a smart man, with a range of knowledge about a lot of subjects.
-- "If I were a guy who just wanted to win, I would have already moved on to another arena. If I'd had some set idea of a finish line, don't you think I would have crossed it years ago?" Playboy magazine interview, 1994.
-- "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction." From his book, "The Road Ahead," published in 1996.
-- "I wish I got a chance to write more code. I do mess around. They don't let my code go in shipping products. They haven't done that for about eight years now. And when I say I'm going to come in and write this over the weekend, they don't really believe me quite as much as they used to." Sept. 26, 1997, speaking in San Diego.
-- "Well, remember, I don't own dollars. I own Microsoft stock. So it's only through multiplication that you convert what I own into some scary number." Playboy interview, 1994.
-- "I wish I wasn't [the world's richest man]. There is nothing good that comes out of that." 2006, speaking in Seattle.
-- "I have to say, it's kind of fun to be the underdog (when it comes to search) ... We've done more on this to build a great team then on any effort I can remember," he said. -- at advance08, the Future of Media, May 21, 2008, Redmond, Washington.
-- "And so it's fair to say what's going on today is like the arrival of the printing press, or the telephone or the radio. And these communications tools did have pervasive effects. They made the world a smaller place. They allowed science to be done more efficiently. They allowed politics to be done a new way. They had a modest impact on how people were educated, but people were optimistic that they would make a very big change. Now, the personal computer connected to the Internet is far more powerful in many ways than any of these other communications devices." Harvard Conference on Internet Society, May 29, 1996, Cambridge, Massachusetts.
-- "The PC and the Internet are going to be fundamental. They're not there yet, but we're certainly on a course to do that, and it will be just like the automobile." Windows '98 launch, June 25, 1998, San Francisco.
-- "You know, in many people's cases, they decide they want to pass most of their wealth on to their children, and that's a perfectly legitimate choice. In my case, I think it's better for society and better for my children if the vast bulk of the wealth that I'm lucky enough to be shepherding at this point, if that goes back to causes that are important, things like access to technology, education, medical research, social services and a variety of things." Interview with Charlie Rose, March 4, 1998.
-- "Well, one of the privileges of success in this country is government scrutiny, and that's okay. I mean, we have a very sexy industry. If you worked at the Department of Justice, which would you rather investigate -- bread or software? ... Our, I guess you could call it, 'dispute' with the Department of Justice is about over whether we need to cripple our products or not. That is, can we take a feature that was once available separate from the operating system, like a browser or a graphical interface or any of the other things we've done, and then integrate that into the operating system so that users don't have to go out and buy those separate pieces and they have one unified product that creates a simple user interface ... So with Windows 98, we're not changing anything we do there. Worst case, they'll ask us to create a crippled product as well as the normal product, and that would be too bad. That would really hold us back, so we're quite confident that won't happen. -- Stanford University, Palo Alto, California, Jan. 27, 1998.
-- "I'm a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they're interested in. E-mail in Russia was very key in allowing people to get together and think about, did they want to revert back to the previous mode of government? In country after country, you can see that having these tools, there has really made a pretty incredible difference. ...
"When I first started thinking about philanthropy, I looked back and studied what some of the foundations had done over history, and looked at what kind of things could really make a difference, what kind of things could have a very dramatic impact. And one of the first causes I got attracted to was the issue of population growth, making sure that families had the information to decide exactly how many children they want to have, and with the goal there that if population growth is lower than it would be otherwise, the follow-on effect of that in terms of being able to have resources for education, for the environment, for every element of quality of life that you can imagine, that that would be a fundamentally advantageous thing." Digital Dividends Conference, Seattle, Oct. 18, 2000.
-- "So partly the reason the U.S. has the leadership we have today is that about 20 years ago, we had a high degree of humility. That is, we looked at Japan and sort of said, 'Wow, is their model superior, is there something about our model that could be strong.' And all these great things benefited from that approach. If during this period we don't retain at least some of that humility and look at what other countries are doing and learn from them, then our relative dominance will shrink faster than it should." Digital Dividends Conference, Seattle, Oct. 18, 2000.
-- "Until we're educating every kid in a fantastic way, until every inner city is cleaned up, there is no shortage of things to do." 1994 Playboy interview.
-- "Yesterday, one of my fine competitors, Scott McNealy, was here talking about the ring market, digital rings. And everybody always says Microsoft is trying to do everything. So I think it's important to state that this is one market that Microsoft will not be involved in." Consumer Electronics Show, Las Vegas, Jan. 10, 1998.
-- "The whole PC industry has come together around this launch. Windows XP is the most powerful, fastest, most reliable operating system we have ever done. We've poured literally billions of dollars of development into this new product. That was based on the feedback we had from our users, based on a vision of new activities that the PC could enable. The new security is very important. The privacy control is important. The messaging for real-time connections is a foundation. The new personal digital experiences; really we'll look back and say it's common sense, these are the ways that people deal with information. Together with Office XP, Windows XP will set a new standard for business." Windows XP Launch, Oct. 25, 2001, New York City.
-- "We are living in a phenomenal age. If we can spend the early decades of the 21st century finding approaches that meet the needs of the poor in ways that generate profits and recognition for business, we will have found a sustainable way to reduce poverty in the world. The task is open-ended. It will never be finished. But a passionate effort to answer this challenge will help change the world. I'm excited to be part of it." World Economic Forum, Jan. 24, 2008, Davos, Switzerland.
-- "Whenever new technologies come along, parents have a legitimate concern about how it's being used. And the Internet had to be high on the list there. You know, my oldest is 11, so we haven't quite gotten into the toughest years in terms of, you know, having Facebook accounts and spending a massive amount of time instant messaging. But I'm sure that's ahead. And we tended to keep our computers at home out in the open, so that as the kids are doing things on the computer, they know we're going to be walking by at any point. And by doing it that way, we've avoided having to have much in the way of hard limits, either in terms of time or specific things. We're just all involved in seeing what's going on and talking about what those things are." Remarks to the Committee on Science and Technology, U.S. House of Representatives, March 12, 2008, Washington, D.C.
-- "Certainly when I was in high school the computer was a very daunting thing, people talked about taking those punch cards you get in the mail and putting staples in them so you could defeat that evil machine that was always sending you bills that didn't seem to be correct. And nobody thought of it as a tool of empowerment." University of Illinois Urbana-Champaign, Feb. 24, 2004.
-- "If I had to say what is the thing that I feel best about, it's being involved in this whole software revolution and what comes out of that, because you can go all over the world and go into schools and see these computers being used and go into hospitals and see them being used, and see how they're tools for sharing information that hopefully leads to more peaceful conditions, and just the great research advances that come out of that." Stanford University, April 25, 2002, Palo Alto, California.
-- "When Paul Allen and I started Microsoft over 30 years ago, we had big dreams about software. We had dreams about the impact it could have. We talked about a computer on every desk and in every home. It's been amazing to see so much of that dream become a reality and touch so many lives. I never imagined what an incredible and important company would spring from those original ideas." News conference announcing plans for full-time philanthropy work and part-time Microsoft work, June 15, 2006, Redmond, Washington.